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Articles

The Importance of Google My Business for Connecticut Small Businesses

Google My Business (now called Google Business Profile) is one of the most powerful free tools for small businesses in Connecticut. With more customers searching on their phones for “near me” services, showing up in Google Maps and local search results is no longer optional — it’s essential.

Thinking about using a do-it-yourself website builder for your small business? You may want to think twice. The commercials and ads make it sound simple and affordable, but the reality is very different. Most DIY builders are clunky, hard to navigate, missing critical features, and come with hidden fees that add up fast...

Having a professional website is nonnegotiable in today’s digital-first world. But just owning a site isn’t enough. Technology evolves, design trends shift, and user expectations change faster than most businesses realize. What looked sharp a few years ago can now look outdated, or worse, hurt your credibility and frustrate visitors...

If you run a local business today, one thing is certain: your customers are searching for you on Google before they ever walk through your doors or pick up the phone. That’s where your Google Business Profile (GBP) comes in. Once called Google My Business, this free tool is one of the most powerful ways to get discovered in local searches and on Google Maps....

When it comes to representing your business online, too many owners think a Facebook page is “good enough.” The truth? Relying solely on Facebook is like renting a booth at a flea market instead of owning your own storefront. Sure, you might get some attention, but you’re not in control — and it’s not built for long-term growth...

Your website is often the very first impression people get of your business. And if it looks outdated, loads slowly, or fails on mobile, potential customers are bouncing before they ever call, click, or buy. At Beacon Web Works, we see it all the time: small business owners trying to get by with...

Building a website for your small business is no longer optional — it’s essential. But when faced with the decision, many owners are tempted by the “easy” option: do-it-yourself website builders. The ads promise you can launch a site in an afternoon with no tech skills required...

Things every small business website needs

If you run a small business, your website isn’t just a digital brochure — it’s your storefront, your first impression, and often the deciding factor in whether someone trusts your brand. At Beacon Web Works, we’ve helped countless local businesses transform outdated or DIY websites into professional, customer-converting machines...

Did you know that nearly 93% of consumers say online reviews influence their buying decisions? For small businesses, that’s huge. Your online reputation can be the difference between gaining a new customer or losing one to the competition. At Beacon Web Works...

Why reputation management and online reviews are important in business

Your reputation isn’t just “nice to have.” Studies show that a company’s reputation can account for more than 60% of its total market value. For a small business, that means the way people talk about you online directly impacts your bottom line. A strong reputation brings in new...

Why Every Small Business Needs a Website: 7 Proven Reasons to Invest Now

At Beacon Web Works, we’ve seen it time and again — small businesses that rely only on word-of-mouth or a Facebook page eventually hit a wall. A professional website isn’t just a “nice-to-have,” it’s your most valuable marketing tool. Done right, your website builds trust, attracts new customers, and works for you 24/7...

Why Website Stats Matter for Small Businesses. There are more than 5 billion daily internet users worldwide. That’s a massive audience, but the real question is: how many of them are finding your business online? Your website traffic stats are the key to answering that question...

According to recent studies, nearly half of all small businesses don’t have a clear marketing plan. That’s a big problem — because without a plan, your business is basically invisible to the people who need you most. At Beacon Web Works, we see it all the time: local businesses working hard but...

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Articles

The Importance of Google My Business for Connecticut Small Businesses

Don’t DIY Your Website

When Should You Redesign Your Website? A Beacon Web Works Guide to Staying Fresh and Competitive

The Ultimate Guide to Setting Up and Optimizing Your Google Business Profile in 2025

Facebook Page vs Website: Which One Does Your Business Really Need?

7 Signs Your Small Business Needs a Website Redesign (Before You Lose More Customers)

Why DIY Website Builders Are Bad for Small Businesses (And What to Do Instead)

8 Must-Have Features Every Small Business Website Needs to Win Customers

How to Respond to Online Reviews: A Reputation Guide for Small Businesses

Why Online Reviews and Reputation Management Matter for Small Businesses (And How to Stay Ahead)

9 Website Traffic Stats Every Small Business Owner Needs to Know

8 Small Business Marketing Mistakes That Could Be Costing You Customers

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